FOUNDATION SESSIONS

IN THE NEXT FEW WEEKS YOU WILL PARTICIPATE IN A SERIES OF 7 FOUNDATION SESSIONS. EVERYONE IS INVITED. CHECK OUT THE PROGRAM!

X1 LANGUAGE OF DIGITAL

This first session covers an overview of the digital world and demystifies terms that are often thrown around but not explained. We’ll define terms like “API,” “big data” and “responsive” in order to help us navigate the evolving world of technology and enable us to speak a common language.

X2 USER EXPERIENCE

This session explores the basics of interactive design and an overview of a user-centered design approach. The content will include the fundamentals of connecting user needs, business needs and client requirements. We will explore basic UX deliverables and tools, definitions of terms, processes, and talent required for UX execution and understanding.

X3 SOCIAL PLATFORMS

This session will cover the foundational elements and understanding that agencies need today to manage social for clients. At a high level we will explore history, definitions, platforms and processes. A more granular understanding of social media will include user behavior, privacy, listening, measurement, tools and communications.

X4 SEARCH

Search is fundamental for any brand in today’s connected world. In this session we will explore the basics of organic and paid search, and show how content is vital in winning the search.

X5 CRM & DATA

Online module coming soon
In this session we will explore the power of data and how you can grow businesses with it. The session will open up people’s eyes to what’s possible, some exciting case studies that were delivered and where to spot opportunities in which data can be exploited.

X6 DIGITAL LIFECYCLE

Live session coming soon
This session goes into detail about how to produce technology-driven work from concept through execution, and different models for approach. We’ll cover the role of digital throughout the process, including the skill sets often required, team composition and historical pain points. Participants should leave with a general understanding of how digital work is made and some best practices for execution.

X7 SMART OBJECTS & OTHER EMERGING TECHNOLOGIES

Live session coming soon
In this session a range of emerging technologies will be explored including a definition of the Internet of Things, and examples of how it can enable brands to have a personalized relationship with their audience.